- Noun: front frúnt
- The side that is forward or prominent
- front end, forepart
- The line along which opposing armies face each other
- battlefront, front line
- The outward appearance of a person
"he put up a bold front"
- The side that is seen or that goes first
- A person used as a cover for some questionable activity
- front man, figurehead, nominal head, straw man, strawman
- A sphere of activity involving effort
"the Japanese were active last week on the diplomatic front"; "they advertise on many different fronts"
- (meteorology) the atmospheric phenomenon created at the boundary between two different air masses
- The immediate proximity of someone or something
"he was well behaved in front of company"
- The part of something that is nearest to the normal viewer
"he walked to the front of the stage"
- A group of people with a common ideology who try together to achieve certain general goals
"he led the national liberation front"
- movement, social movement
- Relating to or located in the front
"the front lines"; "the front porch"
- Be oriented in a certain direction, often with respect to another reference point; be opposite to
- look, face
- Confront bodily
Derived forms: fronts, fronting, fronted
Type of: appearance, area, arena, atmospheric phenomenon, beguiler, cheat, cheater, confront, deceiver, domain, face, field, lie, line, orbit, place, position, proximity, side, slicker, social group, sphere, trickster
- The side that is forward or prominent
in. to pay out money in advance of receiving goods; to pay up front.
• I fronted about $550 for the new computer.
• How much do you want her to front for this?
The most prominent face of a building and/or that face which contains the main entrance.2.
The face of a lock through which the bolt or bolts move. It is usually mortised in so as to be flush with edge of door; also called a lock front.
noun, adjective, verb
behaviour that is not genuine, done in order to hide your true feelings or opinions:
We need to present a united front at the negotiations (= show the others that we have the same views and demands).
2 [C, usually sing.]
a person or an organization that is used to hide an illegal or secret activity:
They used front companies to import goods into Europe without paying duties.
the front side of a building:
a shop/store front
front of mind (also top of mind) (Marketing )
if a brand or product is front of mind, it is one that people are very aware of and will name first when thinking about a particular type of product:
A newsletter will help to keep the product (at) front of mind.
(out) in front
leading a particular industry:
In certain areas of aircraft engine manufacture Rolls Royce is now out in front.
up front (
as payment in advance:
They wanted three months' rent up front.
We'll pay you half up front and the other half when you've finished the job.
CASH, LEAD verb, QUEUE noun, SHARE noun
on the front burner (especially AmE) (
(about an issue, a plan, etc.) being given a lot of attention because it is considered important:
In a recession you need to put cost-cutting on the front burner.
■ verb [+ obj]
to lead or represent a company, organization, etc., especially in a particular activity or project:
He fronts a multinational company.
She will front the presentation to shareholders on Monday.
They brought in a celebrity chef to front the advertising campaign.
A consortium of banks have approached her to front a takeover of the company.
front for sb/sth
to represent a group or an organization and try to hide its secret or illegal activities:
He fronted for them in several illegal property deals.
(*) 1. The lateral space occupied by an element measured from the extremity of one flank to the extremity of the other flank.
2. The direction of the enemy.
3. The line of contact of two opposing forces.
4. When a combat situation does not exist or is not assumed, the direction toward which the command is faced.
- More: Next
- a girl slouched in front of her.
- the bus stops right in front of our house.
- arch ran around the house to the front yard.
- i stopped in front of the villa rossa.
- the procession passed right by my front door.