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family brand meaning

  "family brand" in a sentence
  • [Business]
    noun [C]

    (Marketing )

    a name that a company uses to sell a range of different products:

    Each product line is sold under a different family brand.

    The Sharp family brand is used for a huge range of products from air conditioners to personal stereos.

    family branding noun [U]:

    a strong family branding

Examples

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  1. During the same years he relaunched the Gelati Cecchi 1936 family brand.
  2. All Ibis Family brands ( corporately styled " ibis " ) feature the SweetBed.
  3. My goal is to build a stronger family brand name and expand the current audience.
  4. At the international TYPO3 Conference 2012 ( T3CON12 ) TYPO3 was announced as a family brand.
  5. The four Oliva siblings, the great-grandchildren of Melanio Oliva, remain actively involved in the family brand.

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