damage limitation meaning

• Noun: damage limitation
  1. An effort to minimize or curtail damage or loss
     - damage control

  Derived forms: damage limitations

  Type of: control

• 
  [Business]
  especially in AmE) noun [U]

  the process of trying to limit the amount of damage that is caused by a particular event or situation:

  The company has become engaged in a frantic damage limitation exercise.

  Damage limitation action has been taken since the group reported heavy losses.

• limitation:    Noun: limitation&n ...
• damage:    Noun: damage  ...
• area of limitation:    [Defence] A define ...

Examples

1. after the president's embarrassing remark, his staff had to stage an exercise in damage limitation
2. The aim of damage limitation itself represents a sort of failure.
3. Colin Powell's slow journey eastward is becoming an exercise in damage limitation.
4. Ralf Schumacher managed seventh, calling the finish " damage limitation ."
5. Clement VIII's grant of absolution therefore contains an element of damage limitation.