- Noun: brand brand
- A name given to a product or service
- trade name, brand name, marque
- A recognizable kind
"there's a new brand of hero in the movies now"
- Identification mark on skin, made by burning
- A piece of wood that has been burned or is burning
- A symbol of disgrace or infamy
- mark, stigma, stain
- A cutting or thrusting weapon that has a long metal blade and a hilt with a hand guard
- sword, blade, steel
- Burn with a branding iron to indicate ownership; of animals
- To accuse or condemn or openly or formally or brand as disgraceful
- stigmatize, stigmatise [Brit], denounce, mark
- Mark with a brand or trademark
"when this product is not branded it sells for a lower price"
- trademark, brandmark
- Mark or expose as infamous
"She was branded a loose woman"
Derived forms: brands, branding, branded
- A name given to a product or service
ASPIRATIONAL BRAND, CONSUMER BRAND, DEALER BRAND, FAMILY BRAND, HOUSE BRAND, MANUFACTURER'S BRAND, NAME-BRAND, NATIONAL BRAND, OWN BRAND, POWER BRAND, PRIVATE BRAND, SIGNATURE BRAND, STORE BRAND
a type of product or group of products sold using a particular name, which is often the name of the company that produces them; the name that is given to the products:
People tend to go on buying the same brand of breakfast cereal.
He helped to build two of the world's best-known brands: Nike and Starbucks.
The company has strong core brands.
She was responsible for creating the company's 'Learn it Well' brand.
Harley-Davidson is one of America's most successful consumer brands.
⇨ BRAND IMAGE, BRAND NAME
a world-class/favourite/leading/major/principal/top brand
◆ big/core/famous/global/popular/strong/well-known brands
◆ to build/create/develop/establish a brand
2 [C, usually sing.]
a particular type or kind of sth:
the company's particular brand of project management
a unique brand of humour
These words are used to refer to names of products.
A brand or label is a name that a company gives to its products, which can also be the name of the company itself.
Brand is used about all kinds of goods and services and especially in the context of marketing:
What brand of toothpaste do you use? • brands like Nike and Starbucks • We invested heavily in promoting the brand.
Label is used especially about food, clothing and music. It is mainly used in fixed word combinations or as part of the names of products:
Most supermarkets sell a range of own-label products. • Chris would only wear designer/luxury labels. • We decided to call it Red Label tonic water.
A product's make is the name of the company that makes it. The word is usually used about cars and electrical goods:
What's the car's make and model? • a Swiss make of watch
■ verb [+ obj]
(Marketing ) (often be branded)
to give a particular name, design, etc. to a type of product or group of products that you sell:
The phone is branded with the name of the service provider.
They are going to brand all their products under one name.
The way that you brand your product and make it different from others is critical for success.
⇨ BRANDED, BRANDING, REBRAND
A name used to identify the maker or distributor of a good. A brand was originally a mark burned on the hide of an animal to identify its owner, or on the person of a convicted criminal to warn the public of their character. In some cases a brand name is that of the original maker, which has been retained by a new owner after the originator ceased to be an independent firm. Brand names benefit producers and distributors, as they facilitate advertising and building up a reputation for a product or range of products. Branding may benefit consumers where it is difficult or impossible to discover the quality of a good by inspection before actual purchase. If the maker is easily identified, then a good which fails to give satisfaction in use will not be bought again. Producers and distributors know this, and have a strong incentive to maintain quality, and to make amends if they have failed; this incentive is weaker with unbranded goods where responsibility is hard to trace.
A distinguishing symbol, mark, logo, name, word, sentence or a combination of these items that companies use to distinguish their product from others in the market.
- More: Next
- we have the best brand of wines and spirits ..
- it was no more than a dying brand.
- this is a very good brand of tea.
- she has gone over to a milder brand of cigarettes.
- on big farms cattle are usually stamped with brands.