bait and switch meaning

  "bait and switch" in a sentence
Noun: bait and switch
  1. A deceptive way of selling that involves advertising a product at a very low price in order to attract customers who are then persuaded to switch to a more expensive product

Type of: marketing, merchandising, selling

Encyclopedia: Bait and switch


[American idiom]
a deceptive merchandising practice where one product is advertised to get people's attention [the bait], but pressure is applied to get the customer to purchase a more expensive item. (Fixed order.)
Walter described the appliance store as bait and switch, since they never seemed to have in stock the bargains that they advertised.
Max accused the merchant of bait and switch and stalked out of the store.

[American slang]
Fig. a deceptive merchandising practice where one product is advertised at a low price to get people's attention [the bait], but pressure is applied to get the customer to purchase a more expensive item.
  Walter described how the store used bait and switch, since they never seemed to have in stock the bargains that they advertised.
  Wilbur accused the merchant of bait and switch practices and stalked out of the store.

Examples

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  1. now that you re here, i confess to a little bait and switch
  2. It's a variation on the old bait and switch.
  3. But financial aid director Burt Batty denies any bait and switch.
  4. In other industries, it's called bait and switch.
  5. "It's definitely bait and switch,"

Related Words

  1. baisa meaning
  2. baisakh meaning
  3. baisakhi meaning
  4. baisemain meaning
  5. bait meaning
  6. bait casting meaning
  7. bait-and-switch meaning
  8. baiter meaning
  9. baitfish meaning
  10. baiting meaning
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