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a selling point meaning

  • [American slang]
    a feature of a product or idea that is worth mentioning when trying to sell the product or idea.
      The fact that the book had large type is an important selling point.

Examples

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  1. they don't stress that enough as a selling point
  2. The airborne platform's mobility also is a selling point.
  3. But today's market mania is also a selling point.
  4. So we had a selling point for musicians and booking agents.
  5. Isn't that a good thing, a selling point?

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PC Version