customer relationship management meaning

  "customer relationship management" in a sentence
  • [Business]
    noun [U]

    (IT ; Marketing )

    a system in which a business aims to develop a good relationship with customers, for example by keeping information about their needs, in order to sell as many goods or services as possible and keep customers satisfied; software that helps businesses do this:

    Customer relationship management has become a top priority for companies seeking a competitive advantage in today's economy.

    The software company is the market leader in CRM.

    CRM solutions/software

    customer relationship manager noun [C]

  • [Computer]
    <business> (CRM, CIS, Customer Information Systems, Customer Interaction Software, TERM, Technology Enabled Relationship Manager) Enterprise-wide software applications that allow companies to manage every aspect of their relationship with a customer. The aim of these systems is to assist in building lasting customer relationships - to turn customer satisfaction into customer loyalty.

    Customer information acquired from sales, marketing, customer service, and support is captured and stored in a centralised database. The system may provide data-mining facilities that support an opportunity management system. It may also be integrated with other systems such as accounting and manufacturing for a truly enterprise-wide system with thousands of users.


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  1. to promote customer relationship management data mining
  2. intelligent customer relationship management systems
  3. intelligent customer relationship management system
  4. design of customer relationship management system and its realization
  5. relationship marketing amp; customer relationship management

Related Words

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  3. customer profile meaning
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  5. customer relationship meaning
  6. customer satisfaction meaning
  7. customer service meaning
  8. customer ship meaning
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PC Version